Just Dropped: Nicholas Parnell Wants Fashion Brands to Re-think Wholesale, and Pick Store Partners Very Carefully

✦ LUXE SELECT · MARKET INTELLIGENCE

Just Dropped: Nicholas Parnell Wants Fashion Brands to Re-think Wholesale, and Pick Store Partners Very Carefully

Brands need to think long-term, be mindful of the stores they partner with, and focus on high-quality sales, said the founder of Agency Parnell. Whether you’re building a curated wardrobe or tracking the luxury resale market,
knowing where to shop — and when — is half the battle. Our editorial team monitors
new arrivals, limited releases, and seasonal promotions across the top luxury e-tailers
so you never miss a significant drop.

✦ SHOPPING INTELLIGENCE

The secondary luxury market grew 27% year-on-year in 2025, driven largely by
platform accessibility and a new generation of style-savvy investors. The pieces
that appear on multiple major platforms simultaneously tend to be the ones that
retain — and often appreciate — their value most reliably.

SHOP THE EDIT — LUXURY PLATFORMS

Source: WWD Business
 ·  April 21, 2026