Market Price
$10,700 retail / $18,000–$25,000 market
Resale Premium
70-130% above retail
Investment Thesis
The ‘Pepsi’ bezel was reborn in steel in 2018 after a 30-year hiatus. Its blue-and-red ceramic bezel and Jubilee bracelet make it the most sought-after Rolex sports reference, with a 3-5 year boutique waitlist.